When you write to us, request a proposal or book a diagnostic, we receive the details you choose to share: your name, company, work email and what you tell us about the business.

We also collect basic, anonymous usage data (pages visited, device type, rough location) to understand how the site is used.

• To reply to your note and arrange the first call
• To prepare the proposal, the engagement letter and the memos you ask for
• To keep engagement records the partners need to do the work
• To improve this website

We never sell your data and we do not use it for advertising.

Only the partners and consultants working with you. We use a small number of trusted tools (email, calendar, document storage, analytics) that process data on our behalf under contract.

Everything you share about your business during an engagement is confidential. It is never used in case studies, briefings or conversations with other clients without your written agreement.

Engagement records are kept for the length of the work and up to six years after, as professional and tax rules require. Anonymous analytics are kept for 26 months.

You can ask to see, correct or delete the personal data we hold about you at any time. Write to us and a partner will reply within 30 days. You may also complain to the Information Commissioner's Office.

Questions about this policy? Email us at the address below and a real person will answer.