- 01Pricing & RevenuePrice architecture, packaging and discount discipline that lifts margin without losing volume.From £48k
- 02OperationsThroughput, cost-to-serve and the handful of bottlenecks that decide both.From £60k
- 03Go-to-MarketSegments, channels and a sales motion that matches how your buyers actually buy.From £55k
- 04Corporate StrategyWhere to play, how to win, and what to stop doing.From £90k
- 05Organisation & TalentStructures, roles and incentives that make the strategy executable.From £45k
- 06Transformation OfficeA programme office that keeps a multi-year change on time and on the numbers.From £30k / month
Harbour Foods+5.8 pts gross marginConsumer goods · Pricing & RevenueRead the case →Fulcrum
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The firm
We find the one decisionthat moves the numbers,then help you make it.
Fulcrum is a business and management consulting firm in London. Since 2014 we have worked one way: find the decision that moves the numbers, make it with the client's own team, and leave a plan the board can hold them to.
- 2014founded in London
- 4partners, no pyramid
- 140engagements on record
- 8sectors
Since 2014
The firm, year by year.
- 2014Fulcrum opens
Two partners, one office on Bedford Row and a rule: no leverage pyramid.
- 2016The six-page memo
The first board asks for the memo instead of the deck. It becomes the house format.
- 2018Pricing practice
Three consumer clients in a row recover margin from the price list. The practice is born.
- 2020Sprints
Engagements are cut to one measurable result each. Part of every fee goes at risk.
- 2022Transformation office
The first multi-year programme office. £31m of benefits tracked to the ledger.
- 2024Eight sectors
The partner roster covers eight sectors and 140 engagements.
- 2026Today
Two partners on every engagement. One plan, one set of numbers.
How we work
Three rules.
- 01One decision
Every engagement is scoped around the single decision that moves the numbers most. Everything else waits.
- 02Numbers, not decks
Six pages, one plan, one page of numbers a week. The board reads it in one sitting.
- 03Your team, not ours
We work inside your team, hand over the operating rhythm and leave when it runs without us.
The firm
We find the one decisionthat moves the numbers,then help you make it.
Fulcrum is a business and management consulting firm in London. Since 2014 we have worked one way: find the decision that moves the numbers, make it with the client's own team, and leave a plan the board can hold them to.
- 2014founded in London
- 4partners, no pyramid
- 140engagements on record
- 8sectors
Since 2014
The firm, year by year.
- 2014Fulcrum opens
Two partners, one office on Bedford Row and a rule: no leverage pyramid.
- 2016The six-page memo
The first board asks for the memo instead of the deck. It becomes the house format.
- 2018Pricing practice
Three consumer clients in a row recover margin from the price list. The practice is born.
- 2020Sprints
Engagements are cut to one measurable result each. Part of every fee goes at risk.
- 2022Transformation office
The first multi-year programme office. £31m of benefits tracked to the ledger.
- 2024Eight sectors
The partner roster covers eight sectors and 140 engagements.
- 2026Today
Two partners on every engagement. One plan, one set of numbers.
How we work
Three rules.
- 01One decision
Every engagement is scoped around the single decision that moves the numbers most. Everything else waits.
- 02Numbers, not decks
Six pages, one plan, one page of numbers a week. The board reads it in one sitting.
- 03Your team, not ours
We work inside your team, hand over the operating rhythm and leave when it runs without us.
The firm
We find the one decisionthat moves the numbers,then help you make it.
Fulcrum is a business and management consulting firm in London. Since 2014 we have worked one way: find the decision that moves the numbers, make it with the client's own team, and leave a plan the board can hold them to.
- 2014founded in London
- 4partners, no pyramid
- 140engagements on record
- 8sectors
Since 2014
The firm, year by year.
- 2014Fulcrum opens
Two partners, one office on Bedford Row and a rule: no leverage pyramid.
- 2016The six-page memo
The first board asks for the memo instead of the deck. It becomes the house format.
- 2018Pricing practice
Three consumer clients in a row recover margin from the price list. The practice is born.
- 2020Sprints
Engagements are cut to one measurable result each. Part of every fee goes at risk.
- 2022Transformation office
The first multi-year programme office. £31m of benefits tracked to the ledger.
- 2024Eight sectors
The partner roster covers eight sectors and 140 engagements.
- 2026Today
Two partners on every engagement. One plan, one set of numbers.
How we work
Three rules.
- 01One decision
Every engagement is scoped around the single decision that moves the numbers most. Everything else waits.
- 02Numbers, not decks
Six pages, one plan, one page of numbers a week. The board reads it in one sitting.
- 03Your team, not ours
We work inside your team, hand over the operating rhythm and leave when it runs without us.
Partners
The people at the table.
Two partners on every engagement, no leverage pyramid. The people who scope the work are the people who do it.
All partnersAll partners
Chair01 / 04Managing PartnerEleanor Whitfield
Twenty years in corporate strategy, the last eight running Fulcrum. Former head of strategy at a FTSE 100 retailer.
LeadsCorporate StrategyTransformation OfficeSigned — EleanorMeet Eleanor
02 / 04Partner, OperationsTomasz Nowak
Plant manager turned consultant. Has walked more factory floors than boardrooms and prefers it that way.
LeadsOperationsOrganisation & TalentSigned — TomaszMeet Tomasz
03 / 04Partner, CommercialAmara Diallo
Pricing and go-to-market for consumer and B2B brands. Ex-CCO of a European logistics group.
LeadsPricing & RevenueGo-to-MarketSigned — AmaraMeet Amara
04 / 04Partner, Financial ServicesJames Carrick
Ran programme offices for two core banking replacements. Believes in one plan and one set of numbers.
LeadsTransformation OfficeCorporate StrategySigned — JamesMeet JamesPartners
The people at the table.
Two partners on every engagement, no leverage pyramid. The people who scope the work are the people who do it.
All partnersAll partnersChair01 / 04Managing PartnerEleanor Whitfield
Twenty years in corporate strategy, the last eight running Fulcrum. Former head of strategy at a FTSE 100 retailer.
LeadsCorporate StrategyTransformation OfficeSigned — EleanorMeet Eleanor02 / 04Partner, OperationsTomasz Nowak
Plant manager turned consultant. Has walked more factory floors than boardrooms and prefers it that way.
LeadsOperationsOrganisation & TalentSigned — TomaszMeet Tomasz03 / 04Partner, CommercialAmara Diallo
Pricing and go-to-market for consumer and B2B brands. Ex-CCO of a European logistics group.
LeadsPricing & RevenueGo-to-MarketSigned — AmaraMeet Amara04 / 04Partner, Financial ServicesJames Carrick
Ran programme offices for two core banking replacements. Believes in one plan and one set of numbers.
LeadsTransformation OfficeCorporate StrategySigned — JamesMeet JamesPartners
The people at the table.
Two partners on every engagement, no leverage pyramid. The people who scope the work are the people who do it.
All partnersAll partnersChair01 / 04Managing PartnerEleanor Whitfield
Twenty years in corporate strategy, the last eight running Fulcrum. Former head of strategy at a FTSE 100 retailer.
LeadsCorporate StrategyTransformation OfficeSigned — EleanorMeet Eleanor02 / 04Partner, OperationsTomasz Nowak
Plant manager turned consultant. Has walked more factory floors than boardrooms and prefers it that way.
LeadsOperationsOrganisation & TalentSigned — TomaszMeet Tomasz03 / 04Partner, CommercialAmara Diallo
Pricing and go-to-market for consumer and B2B brands. Ex-CCO of a European logistics group.
LeadsPricing & RevenueGo-to-MarketSigned — AmaraMeet Amara04 / 04Partner, Financial ServicesJames Carrick
Ran programme offices for two core banking replacements. Believes in one plan and one set of numbers.
LeadsTransformation OfficeCorporate StrategySigned — JamesMeet JamesStart
The first call is a diagnostic.
- Two partners on the call
- A six-page memo in three weeks
- Fixed fee, agreed before we start
Start
The first call is a diagnostic.
- Two partners on the call
- A six-page memo in three weeks
- Fixed fee, agreed before we start
Start
The first call is a diagnostic.
- Two partners on the call
- A six-page memo in three weeks
- Fixed fee, agreed before we start