- 01Pricing & RevenuePrice architecture, packaging and discount discipline that lifts margin without losing volume.From £48k
- 02OperationsThroughput, cost-to-serve and the handful of bottlenecks that decide both.From £60k
- 03Go-to-MarketSegments, channels and a sales motion that matches how your buyers actually buy.From £55k
- 04Corporate StrategyWhere to play, how to win, and what to stop doing.From £90k
- 05Organisation & TalentStructures, roles and incentives that make the strategy executable.From £45k
- 06Transformation OfficeA programme office that keeps a multi-year change on time and on the numbers.From £30k / month
Harbour Foods+5.8 pts gross marginConsumer goods · Pricing & RevenueRead the case →Fulcrum
Weighing00/06
Harbour Foods
A 40-SKU price ladder rebuilt around three tiers; discounting moved from the sales floor to a monthly policy.
The problem
Margin had slid for six quarters while volume held. Every deal was a negotiation.
The moves
- 01Price architecture
- 02Discount policy
- 03Packaging
The outcome
Gross margin +5.8 pts in two quarters, volume −1%, sales cycle 9 days shorter.
“They did not give us a deck. They gave us a price list we could defend.”Marta Lindqvist, CFO
Fixed fee. Two partners. A memo in three weeks.
Harbour Foods
A 40-SKU price ladder rebuilt around three tiers; discounting moved from the sales floor to a monthly policy.
The problem
Margin had slid for six quarters while volume held. Every deal was a negotiation.
The moves
- 01Price architecture
- 02Discount policy
- 03Packaging
The outcome
Gross margin +5.8 pts in two quarters, volume −1%, sales cycle 9 days shorter.
“They did not give us a deck. They gave us a price list we could defend.”Marta Lindqvist, CFO
Fixed fee. Two partners. A memo in three weeks.
Harbour Foods
A 40-SKU price ladder rebuilt around three tiers; discounting moved from the sales floor to a monthly policy.
The problem
Margin had slid for six quarters while volume held. Every deal was a negotiation.
The moves
- 01Price architecture
- 02Discount policy
- 03Packaging
The outcome
Gross margin +5.8 pts in two quarters, volume −1%, sales cycle 9 days shorter.
“They did not give us a deck. They gave us a price list we could defend.”Marta Lindqvist, CFO
Fixed fee. Two partners. A memo in three weeks.
Start
The first call is a diagnostic.
- Two partners on the call
- A six-page memo in three weeks
- Fixed fee, agreed before we start
Start
The first call is a diagnostic.
- Two partners on the call
- A six-page memo in three weeks
- Fixed fee, agreed before we start
Start
The first call is a diagnostic.
- Two partners on the call
- A six-page memo in three weeks
- Fixed fee, agreed before we start